Graf Lantz
“We appreciate the misfits, the undervalued and the uncompromising. Mindful, sustainable, and high-performance. Graf Lantz is a unique collection of wool, leather, organic cotton, linen and canvas collections on a casual mission to elevate and inspire. German precision, Japanese perspective and California soul form a trio of influence for a cross-category range of products working under the radar for maximum subtlety and lingering impact. Our heritage textile, Merino wool felt, is the most protective, luxurious and sustainable materials in the world.”
-Graf Lantz
As Executive Creative Director I oversaw all aspects of Product Development, Content Creation, Brand Identity and Digital UX.
After success navigating the pandemic by developing an extremely well conceived mask, we set to work reinventing the 15 year old brands image by improving overall graphic standards, expanding categories and materials as well as building and in-house creative department to maximize budgets and maintain clear messaging and standards.
